If you’re in Leeds on the morning of the 13th June, I’m speaking at the event ‘Protect and Grow Your Brand’. I’ll be on a panel with Alan Halsall of Silver Cross and Gareth Yates of Ward Hadaway. It begins at 7.30am (that’s not a typo). What better way to start the day?
‘Creating a brand in the UK is hard enough but what are the problems of creating an international brand? Listen to Alan Halsall tell you how he grew Silver Cross into a top quality international brand. Steve McKevitt chairman of Golden, will also talk about how to create a brand. Steve is an expert in marketing, communications and branding and 85% of Golden’s business comes from export sales. Gareth Yates from Ward Hadaway will round off the presentations talking about how to protect and exploit your IP.’