Extras

A few extras and extracts from the book.

The Coke/Pepsi Challenge
What goes on in the mind when asked to confront the Pepsi/Coke challenge. It’s a revelation!

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Even Our Worms
A column Steve McKevitt wrote about another classic example of corporate failure.

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Breaking Up Is Hard To Do
A column that explains why size matters and how competition doesn’t give you choice: it gives you winners.

 

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Getting Out More
A column that illustrates how we no longer measure our lives in terms of possessions, but of experiences. And so concert beats album.

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Left-field Toby
Toby is a man who likes his music a little bit out there. Or so he has convinced himself.

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